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Brands

Brands

Tim Cross-Kovoor 14 January, 2025

14 01, 2025

Trade Groups Bristle as ASA Warns Brand Campaigns May Be Hit by UK HFSS Ad Ban

5 12, 2024

Use of Experiments to Measure Campaign Impact Doubled in 2024, finds WARC

3 12, 2024

Brands Are Asking More of Their Agencies When it Comes to YouTube

28 10, 2024

For Colgate-Palmolive, Brand Building and ROI Measurement Go Hand-in-Hand

21 10, 2024

Why Semantics Are Key in Brand Safety

3 06, 2024

In-Housing and AI Deliver Marketing Efficiencies for HP

3 04, 2024

Why Brands Which Use Their Data Most Effectively Will Win with AI

11 03, 2024

New Adalytics Report Tells a Story of an Industry Still Hooked on MFA

13 02, 2024

As Brands Drive Higher ROI on Advertising, Should They Spend More or Less?

29 01, 2024

Advertising is Delivering Results for Banks Despite Economic Uncertainty

24 01, 2024

“Now is Not the Time to Pull Back on Marketing” says P&G After Strong Q2

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