Ad Tech

28 11, 2023

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How ACR Data Feeds into Omnichannel Buying

23 11, 2023

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TV’s ‘Inbetween Years’ Don’t Have to be Awkward

23 11, 2023

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Broadcasters Don’t Need to Fear Commoditisation in Programmatic Sales

26 10, 2023

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SPO to Accelerate on Both the Buy and Sell Side

24 10, 2023

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Google Tests Tool to Mask IP Addresses for Third-Parties

16 10, 2023

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Will Money Move from Desktop and Mobile to CTV After Cookies Disappear?

12 10, 2023

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Streaming Publishers Need to Understand the Dynamics of CTV Ad Auctions

5 10, 2023

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Monetisation and Traffic-Driving Techniques are Key to Identifying MFA Sites

14 09, 2023

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DoubleVerify to Enable Advertisers to Identify MFA Sites

14 09, 2023

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VideoAmp Raises $150 Million to Fuel Currency Push

13 09, 2023

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iSpot Acquires 605 to Expand US Measurement Footprint