Analysis
306, 2025
WPP Media Announces ‘Large Marketing Model’ Open Intelligence
Tim Cross-Kovoor2025-06-03T15:24:20+01:00Tags: Agencies|
306, 2025
306, 2025
After Google’s Cookie U-Turn, What Happens Now to the Alternative Identifiers?
Tim Cross-Kovoor2025-06-03T12:09:46+01:00Tags: Ad Tech|
306, 2025
206, 2025
206, 2025
The Limitations of Attention Measurement
Dan Meier2025-06-02T14:53:43+01:00Tags: Publishers|
206, 2025
New Guide from ID5: Building Addressability into the CTV Ecosystem
Tim Cross-Kovoor2025-06-02T12:04:23+01:00Tags: TV|
206, 2025
206, 2025
3005, 2025
Advertisement
Upcoming Events
► VideoWeek Live
Marea Restaurant, Cannes, France - 17th June, 2025
► FutureWeek Live
Marea Restaurant, Cannes, France - 17th June, 2025
► European Video Awards
8 Northumberland Avenue, London - 25th September, 2025
► TV Rise
Lisbon, Portugal - 21st - 23rd October, 2025
New White Paper by Samsung Ads
When data is fragmented, so is the view of consumers and the media they consume.
Now Samsung Ads are able to provide advertisers with insights into media usage across mobile and TV data to provide a 360 degree view of the consumer for the very first time.
Advertisers can combine TV viewership insights with mobile app usage data to distinguish between interest and action.
Simply click the download link to receive more information.
What’s Coming Up?
Advertisement
Upcoming Events
► VideoWeek Live
Marea Restaurant, Cannes, France - 17th June, 2025
► FutureWeek Live
Marea Restaurant, Cannes, France - 17th June, 2025
► European Video Awards
8 Northumberland Avenue, London - 25th September, 2025
► TV Rise
Lisbon, Portugal - 21st - 23rd October, 2025