US

27 11, 2023

• 

America Shows the Future of European Cross-Media Measurement

24 11, 2023

• 

The WIR: CFlight Set to Add Traded Audiences, CTV Publishers are Still Light on Programmatic Sales, and German PSBs See a Streaming Drop

17 11, 2023

• 

The WIR: OpenX Launches TV+, Canal+ Continues its International Push, and Buyers Struggle to Verify YouTube Ad Placements

10 11, 2023

• 

The WIR: The Trade Desk Shares Slide Over Q4 Outlook, Roblox Launches Video Ads, and Reach Cuts Ten Percent of its Workforce

3 11, 2023

• 

The WIR: Paramount Passes Peak of Streaming Investments, Condé Nast Encounters Video Challenges, and Disney+ Upgrades Ad Tools

27 10, 2023

• 

The WIR: TF1 Sees Ad Growth, IAB says Advertisers are Prioritising Video, and AMC Enables Programmatic Buying on Linear Channels

20 10, 2023

• 

The WIR: ProSieben Plans €1 Billion Content Investment, M6 Announces new AI Tool for Ad Insights, and the Telegraph’s Sale Process Kicks Off

6 10, 2023

• 

The WIR: Altice Explores Teads Sale, Premier League Revamps Rights Auction, and UK Digital Publisher Revenues Show Continued Growth

29 09, 2023

• 

The WIR: Major Players Form Streaming Trade Association, Canal+ Won’t Bid for French Football, and Google Lets Publishers Block AI Scraper

22 09, 2023

• 

The WIR: Amazon Prime Video Announces Ads Plans, FAST Channels Face UK Regulation, and Rupert Murdoch Steps Down

15 09, 2023

• 

The WIR: Nielsen Appoints Karthik Rao as CEO, X Begins Selling Ads Through Google, and Pinterest Unveils New Ad Formats