US

19 04, 2024

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The WIR: Netflix Reports on Ad Growth, Sony Lines Up Paramount Bid, and Axel Springer CEO says “Don’t Fear Google, it’s Already Won”

16 04, 2024

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Video Made Up Nearly a Quarter of US Digital Ad Spend Last Year

12 04, 2024

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The WIR: Amazon Touts 200 Million Ad Reach on Prime, BuzzFeed Has High AI Ambitions, and ProSieben Begins Selling Off Non-TV Assets

5 04, 2024

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The WIR: Roku Patents New Pause Ad Tech, Paramount Enters Exclusive Talks with Skydance, and Reach Describes Meta as ‘Potent Threat to Society

28 03, 2024

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The WIR: Sony Launches FAST Channels in Europe, ProSieben Rejects MFE’s Proposal to Split its Business, and S4 Reports a Tough 2024

25 03, 2024

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CTV to Generate $20 Billion in US Ad Revenues This Year

22 03, 2024

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The WIR: TF1 Plans International Streaming Launch, Disney Forges Direct Programmatic Paths with DSPs, and Apollo Bids $11 Billion for Paramount Studios

21 03, 2024

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Retail Media to Make Up One-Fifth of US Ad Spend This Year

15 03, 2024

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The WIR: Sunak Blocks Telegraph Sale, Thomas Rabe Announces RTL Exit, and BBC Goes FAST in America

13 03, 2024

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US House of Representatives Passes Bill Forcing TikTok to Divest or be Banned

6 03, 2024

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US Lawmakers Threaten TikTok Ban with New Bill to Force Divestiture