Programmatic

21 05, 2015

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Sky’s West: Buying Lots of Impressions Does Not Equate to Impact

21 07, 2020

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Chaotic Communication, Staff Churn and Manual Checks Bog Down Video Advertising

17 07, 2020

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The WIR: Comcast’s Peacock Goes Live, EU Strikes Down the US Privacy Shield, and Amazon Releases New Live Streaming Product for Publishers

14 07, 2020

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Shoppable Video Could Prove its Worth as Cookies and MAIDs Disappear

10 07, 2020

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The WIR: Facebook Capitalises on TikTok Bans, UK’s Competition Watchdog Investigates Taboola-Outbrain Merger, and Trade Groups Claim Apple’s Privacy Moves aren’t GDPR Compliant

8 07, 2020

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Broadcasters Are Wary of Compromising GRPs by Investing in Addressable Advertising

3 07, 2020

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The WIR: Measurement Remains Europe’s Biggest Barrier to Video Investment, PlayStation Works on VR Advertising, and BT Sports Awards Ad Sales to Sky Media

2 07, 2020

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Buyers Have Been Less Sceptical Towards AVOD Startups During Lockdown

1 07, 2020

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CMA Calls for ‘Digital Markets Unit’ to Regulate Ad-Funded Tech Giants

30 06, 2020

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Rubicon Project Rebrands to ‘Magnite’ After Telaria Merger

26 06, 2020

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The WIR: Amazon Plans Live TV Offering, Ofcom Says it Would Consider Suspending Social Platforms if Appointed as Regulator, and French Court Rules in Favour of Cookie Walls