OTT

7 02, 2023

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The Great ITV Gamble: Does ITVX Mark the Spot for Audiences and Advertisers?

5 10, 2022

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Advertisers on Streaming Services Want the Same Controls They Had in Traditional TV Buying

28 09, 2022

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ITV Pins Hopes on ITVX in Volatile Ad Market

20 09, 2022

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Unpacking DAZN’s Shaky Start to the Italian Football Season

6 07, 2022

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Xperi Acquires Vewd for $109 Million

5 07, 2022

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Paramount+ Has “No Plans” for Advertising After UK Launch

27 05, 2022

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The WIR: BBC Goes Digital-First, Firework Raises $150 Million, and Video Continues to Drive European Ad Spend Growth

20 05, 2022

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The WIR: US Senators Introduce a Bill to Break Up Google’s Ad Tech, Next 15 Agrees £310 Million Takeover of M&C Saatchi, and CTV Video Impressions Overtake Mobile

6 05, 2022

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The WIR: Vice Seeks a Buyer, TikTok Shares Ad Revenues with Creators, and Channel 4 Proposes Alternate Path to Privatisation

4 05, 2022

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Streaming Ad Spend Reached $369 Million in Q1 2022

29 04, 2022

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The WIR: TF1 Ad Revenues Rise Despite Viewership Drop, UK Regulator Investigates Online Platform Algorithms, and UK TV Revenues Grew 25 Percent in 2021