Mobile

10 09, 2021

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The WIR: Channel 4 Plans an International AVOD Service, Facebook Unveils a Pair of Smart Glasses, and Roku Expands to Germany

2 09, 2021

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Apple Asks for Permission to Personalise Ads as its Grip Over App Store Loosens

20 08, 2021

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The WIR: Comcast and ViacomCBS to Launch Joint European SVOD, FTC Files a New Antitrust Case Against Facebook, and RTL Deutschland Set to Partner with Vodafone for Addressable Advertising

15 06, 2021

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UK’s Competition Watchdog Launches Sprawling Investigation into Apple and Google’s Mobile Ecosystems

4 06, 2021

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The WIR: ProSieben Says its Open to Mergers, Twitter Launches Full Screen Ads, and Google Cracks Down on Mobile Tracking

26 05, 2021

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Can Contextual Targeting Step In for IDFA in Mobile Gaming?

6 05, 2021

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Reported IDFA Opt-In Rates on Apple Devices Range from 4% to 38%

28 04, 2021

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Here’s How Mobile Publishers Are Trying to Convince Users to Opt-In to IDFA

30 03, 2021

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Lifetime Value Forecasting in Marketing Explained

22 03, 2021

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CAID Could be Facebook’s Get Out of Jail Free Card for IDFA

8 03, 2021

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Apple’s SKAdNetwork Explained