Media

28 03, 2024

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The WIR: Sony Launches FAST Channels in Europe, ProSieben Rejects MFE’s Proposal to Split its Business, and S4 Reports a Tough 2024

22 03, 2024

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The WIR: TF1 Plans International Streaming Launch, Disney Forges Direct Programmatic Paths with DSPs, and Apollo Bids $11 Billion for Paramount Studios

15 03, 2024

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The WIR: Sunak Blocks Telegraph Sale, Thomas Rabe Announces RTL Exit, and BBC Goes FAST in America

11 03, 2024

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New Adalytics Report Tells a Story of an Industry Still Hooked on MFA

8 03, 2024

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The WIR: M6 Unveils its New Streaming Service, Google Launches an MMM Tool, and IAB’s TCF Dealt a Blow by Court Ruling

1 03, 2024

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The WIR: ITV Sells its BritBox Stake, IPG Announces AI-Powered ‘Operating System’, and European Publishers Sue Google for $2.3 Billion

23 02, 2024

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The WIR: Vice to Shutter Website, Google Expands GenAI in Performance Max, and FuboTV Sues Sports Streaming JV

19 02, 2024

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Why Short-Form Video is “an Ambivalent Investment” for Publishers

16 02, 2024

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The WIR: OpenAI Unveils a Text-to-Video Tool, TF1 Reports an Ad Market Rebound, and The Independent Enters Talks to Run BuzzFeed in UK&I

13 02, 2024

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As Brands Drive Higher ROI on Advertising, Should They Spend More or Less?

9 02, 2024

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The WIR: MFE Cleared to Take Control at ProSieben, UK Households Ditched SVOD in Q4, and IPG Expects Low Tech Spend to Continue