Measurement

8 03, 2019

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The WIR: TrustX Axes Tech Fees for Buyers, Verizon Shutters Oath Ad Server, and NBCUniversal Expands its ‘Prime Pods’ Format

21 05, 2021

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The WIR: Facebook’s EU-US Data Flows Come Under Threat, O2 and Virgin’s £31 Billion Merger Gets the Green Light, and TF1 and M6 Set to Merge

5 11, 2021

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The WIR: Pinterest Launches Pinterest TV, BBC Asks Competition Watchdog to Look at CTV Platforms, and RTL Doubles Down on Streaming

30 05, 2019

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The Buy-Side View: Q&A with Jellyfish’s Gawain Owen

21 02, 2019

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Nielsen Pushes Into Addressable TV Advertising with ‘Advanced Video Advertising Group’

1 11, 2018

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OTT New-Entrants at Risk of Disruption by TV Establishment says GroupM

18 06, 2021

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The WIR: UK Government Plans to Protect PSBs’ Prominence on CTV, Facebook Tests Ads in Oculus, and Magna Predicts 24 Percent Growth in Video Ad Revenues

20 02, 2019

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DoubleVerify Acquires Video Ad Tech Company Zentrick to Fight ‘Breakage’

31 10, 2018

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European Broadcasters are Still Interested in Building a Joint Ad Tech Stack says SevenOne Media’s Mittnacht

18 02, 2019

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Nielsen Acquires Sorenson Media Assets for $11.25 Million

26 10, 2018

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The WIR: WPP Posts Disappointing Q3 Results, Facebook and YouTube Say They’re Open to JIC Measurement, and Deutsche Telekom Launches OTT Service