Measurement

4 03, 2019

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Altice USA Launches New Addressable OTT Advertising Solution

30 07, 2021

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The WIR: Peacock Plans to Launch in Europe, Teads Postpones its IPO, and YouTube Ad Revenues Grow 84 Percent

8 01, 2019

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TAG Certified Channels See 94 Percent Reduction in Ad Fraud

7 01, 2019

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Nielsen Adds Mobile and OTT Viewing to Total Ad Ratings

6 11, 2018

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We Need More Stringent Standards for Outcome-Based Marketing says Xaxis’ Harcus

8 03, 2019

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The WIR: TrustX Axes Tech Fees for Buyers, Verizon Shutters Oath Ad Server, and NBCUniversal Expands its ‘Prime Pods’ Format

21 05, 2021

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The WIR: Facebook’s EU-US Data Flows Come Under Threat, O2 and Virgin’s £31 Billion Merger Gets the Green Light, and TF1 and M6 Set to Merge

5 11, 2021

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The WIR: Pinterest Launches Pinterest TV, BBC Asks Competition Watchdog to Look at CTV Platforms, and RTL Doubles Down on Streaming

30 05, 2019

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The Buy-Side View: Q&A with Jellyfish’s Gawain Owen

21 02, 2019

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Nielsen Pushes Into Addressable TV Advertising with ‘Advanced Video Advertising Group’

1 11, 2018

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OTT New-Entrants at Risk of Disruption by TV Establishment says GroupM