Measurement

2 10, 2019

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MediaMath Wants to Rework Digital Advertising’s Economics to Encourage Publisher Transparency

2 07, 2012

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Nielsen Acquire Brand Measurement Specialists Vizu

26 04, 2012

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Connected TV Ads Achieving 27% CTR in UK, says Rovi Research

26 09, 2019

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Contextual Targeting Has Evolved, but Advertisers Haven’t Caught Up

2 12, 2015

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Broadcasters Must Look Beyond Programmatic to ‘Econometrics’ to Monetise Cross-Screen Video

19 08, 2013

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Time to Fill the Gaps in Video Viewability and Verification

9 08, 2019

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The WIR: Half of UK Households Subscribe to SVODs, CTV Accounts for 39 Percent of Telaria’s Revenues, and ProSiebenSat.1 Hails Success of Joyn

12 04, 2012

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Completed Views More Valuable to Advertisers than CTR, say VINDICO

17 07, 2015

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The WiR: Google Surges on Back of YouTube and Programmatic, AnyClip Raises $21 Million, Five Billion Wasted Mobile Impressions

5 06, 2019

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How Big is the DTC Opportunity for TV? Q&A with Simulmedia’s Dave Morgan

4 06, 2019

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The Buy-Side View: Q&A with OMG’s Tom Fryett