Measurement

25 08, 2020

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What Are the Next Big Opportunities for Ad Tech?

21 08, 2020

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The WIR: DAZN Seeks $1 Billion in Funding, OMG Holds Social Giants to Account, and Programmatic Trading Continues to Soar

19 08, 2020

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Ad-Supported Streaming Growth is Outpacing SVOD in the US

14 08, 2020

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The WIR: RTL Sees TV Ad Recovery, Magnite’s CTV Revenues Accelerate, and Google Signs Up to TCF 2.0

13 08, 2020

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Why Facebook Is Worried About Apple’s IDFA Changes

4 08, 2020

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The Double-Edged Sword of Server-Side Ad Insertion

24 07, 2020

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The WIR: Vice Cuts its European TV Business, The Trade Desk Inks Programmatic Sales Deal with Channel 4, and Publicis Stock Climbs After Promising Q2

23 07, 2020

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SSPs and DSPs Will Look Completely Different in Five Years Time

29 06, 2020

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How Will Mobile Advertising Adapt if MAIDs are Eliminated?

22 06, 2020

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The Buy-Side View: Q&A with Total Media’s Mihir Haria-Shah

29 05, 2020

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The WIR: Instagram to Roll Out IGTV Ads Next Week, IAB Finds Digital CPMs Fell 16 Percent in Q1, and Roku says Advertisers Don’t Have to Pay for Duplicated Audiences