Measurement

8 03, 2024

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The WIR: M6 Unveils its New Streaming Service, Google Launches an MMM Tool, and IAB’s TCF Dealt a Blow by Court Ruling

16 02, 2024

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The WIR: OpenAI Unveils a Text-to-Video Tool, TF1 Reports an Ad Market Rebound, and The Independent Enters Talks to Run BuzzFeed in UK&I

9 02, 2024

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The WIR: MFE Cleared to Take Control at ProSieben, UK Households Ditched SVOD in Q4, and IPG Expects Low Tech Spend to Continue

2 02, 2024

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The WIR: Nielsen Sues VideoAmp, Publicis Agrees $350 Million Settlement in Opioid Case, and Canal+ Mounts $1.7 Billion Multichoice Bid

26 01, 2024

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The WIR: Publicis Plans €300 Million AI Investment, Skydance Media Makes a Bid for Paramount, and Sky’s UK&I CEO Steps Down

19 01, 2024

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The WIR: Twitch Terminates Publisher Partnerships, Condé Nast CEO Issues Warning Over AI, and YouTube Accused of Monetising Climate Change Denial

16 01, 2024

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How Spanish Broadcasters Have Eliminated Zero Ratings

15 01, 2024

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YouTube Eats into Christmas Viewing in Latest Barb Data

12 01, 2024

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The WIR: Publishers Focus on Video, Disney Rolls Out Shoppable and Self-Serve Ad Tools, and Sports are a Major Driver of Streaming Sign-Ups

5 01, 2024

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The WIR: VideoAmp Lays Off 20 Percent of Staff, GroupM Launches Streaming Ad Format Initiative, and DPG Media Buys RTL Nederland

3 01, 2024

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Médiamétrie Kicks Off Year of Change with Revamped TV Panel