Measurement

Tim Cross-Kovoor 09 October, 2026

9 10, 2026

Week in Review: UK Broadcasters Discuss Channel 4/UKTV Merger, NBCU Brings Agents to the Upfronts, and Ad Spend Soars Despite Consumer Caution

8 10, 2026

Where All Players Have Similar Access to Inventory, Simplifying CTV Access is Crucial

5 10, 2026

“If TV Couldn’t Deliver Short-Term Sales, It Wouldn’t Be Booked”

2 10, 2026

Week in Review: Goalhanger Brings Ad Sales In-House, Google Faces $3.2 Billion in Publisher Lawsuits, and IAB Europe Pushes CTV Measurement Standards

30 09, 2026

The CTV Advertising Guide 2027 is Now Available to Download

25 09, 2026

Week in Review: Netflix Ads Expands in Europe, Higgsfield On Track for $1 Billion Run Rate, and TVs Account for Half of UK YouTube Viewing

18 09, 2026

Week in Review: UK Lords Propose Gambling Ad Ban, NYT Claims OpenAI Execs Knew of AI’s Harm to Publishers, and Channel 4 Sales to Represent Channel 5

11 09, 2026

Week in Review: Prime Video Ramps Up Shoppable TV, Interoperability is Key as UK Sunsets DTT, and Channel 4 Pursues “Fundamental Transformation”

4 09, 2026

Week in Review: TV Flexes its Profit-Generating Power, The Trade Desk Cuts 15 Percent of Staff, and Disney+ Agrees M6 Content Deal

28 08, 2026

Week in Review: Bertelsmann Eyes Up Further M&A, DAZN Deal Brings Premier League to YouTube in Portugal, and Netflix Reveals New Ad Formats

25 08, 2026

CTV’s Race for Consolidation May Stop at Measurement

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