Measurement

24 01, 2025

• 

The WIR: Consent or Pay Gets Green Light in UK, Blavatnik Pours $827 Million Into DAZN, and CNN Cuts Six Percent of Staff

23 01, 2025

• 

Nielsen’s ‘Big Data + Panel’ Gets MRC Accreditation

21 01, 2025

• 

Week in Charts: Dentsu Foresees Retail Media “Horror Stories”, Vivendi Businesses Lose Value After Break-up, and UK Publishers Lean on Subscriptions

20 01, 2025

• 

Kantar Media Agrees $1 Billion Sale to H.I.G. Capital

8 01, 2025

• 

VideoAmp Marks Continued Currency Growth with Renewed Paramount Deal

5 12, 2024

• 

Despite High Numbers of Logged-In Users, CTV Has an Addressability Problem

29 11, 2024

• 

The WIR: CTV Expected to Help Drive Global Ad Spend Past $1 Trillion This Year, NBCU and Walmart Run Shoppable Ads on Live Sports, and RTL AdAlliance Launches SMB Ad Tools

8 11, 2024

• 

The WIR: AppLovin Overtakes The Trade Desk, WBD Posts Streaming Gains but Linear Declines, and Video Investment Fuels The Independent’s US Growth

1 11, 2024

• 

The WIR: Starbucks Turns Back to Linear TV, MFE Calculates €200 Million Profit Gains from ProSieben Deal, and Samba TV Acquires Semasio

25 10, 2024

• 

The WIR: Spotify Tests an Ad Exchange, ITV Turns to AI for Show Development, and Perplexity Seeks Publisher Deals

23 10, 2024

• 

Why Unified Measurement Must Come from Collaboration