Measurement

25 04, 2025

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The WIR: WPP says Clients Aren’t Cutting Spending Yet, UK TV Ad Investment Returns to Growth, and Meta and Apple Face DMA Fines

17 04, 2025

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The WIR: UK Marketers Cut Budgets, European Broadcasters Fight Back Against Disinformation, and Facebook’s FTC Trial Begins

14 04, 2025

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Barb Launches Overnight Commercial Reporting in Beta

11 04, 2025

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The WIR: EU Considers Digital Ad Tax Amid Trade Wars, People Magazine Launches a TikTok-Like App, and Havas Reports Q1 Growth

9 04, 2025

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“CTV Measurement is Less of a Headache Than It Was Two Year Ago”

3 04, 2025

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Some Genres are Having a Tough Time Transitioning from Linear to BVOD

28 03, 2025

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The WIR: MFE Launches ProSieben Takeover Bid, Video Growth Helps Stabilise UK Publisher Revenues, and TF1 Introduces Co-Viewing Measurement

17 03, 2025

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Origin Adds Demographic Filtering and Incremental Reach Reporting to Beta Trial

11 03, 2025

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Barb Plans Unification of CFlight and Advanced Campaign Hub into a Single Interface

7 03, 2025

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The WIR: ITV Reports Return to Ad Growth, WPP Invests in Stability AI, and IAB UK Forecasts Demise of the Traditional Media Funnel

4 03, 2025

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Week in Charts: Stagwell’s Mark Penn on IPG-Omnicom’s “Merger of Weakness”, MrBeast Plans Funding Round, and Netflix Forecast to Beat YouTube Revenues