Measurement

23 04, 2021

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The WIR: New Massive CTV Fraud Scheme Uncovered, Cedato Acquired by EX.CO, and Apple’s IDFA Changes Go Live Next Week

9 04, 2021

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The WIR: IRIS.TV Raises $18 Million, DAZN Mulls Over IPO, and New UK Regulator Targets Tech Giants

1 04, 2021

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The WIR: RTL Pushes for M6/TF1 Merger, UK MPs Call for Netflix to Share Data with PSBs, and T-Mobile Shutters TVision

30 03, 2021

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Lifetime Value Forecasting in Marketing Explained

26 03, 2021

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The WIR: EU Calls on Ireland to Speed Up GDPR Fines, WPP to Invest $200 Million in Data, and NBCU Unveils Identity Solution

23 03, 2021

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Connected TV Can Compliment FLoC in a Post-Cookie World

11 03, 2021

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In-Game Ads are Just the Beginning of a Much Bigger Opportunity in Gaming

9 03, 2021

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IAB Tech Lab Backs Alternate Identifiers in Project Rearc Standards

8 03, 2021

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Apple’s SKAdNetwork Explained

2 03, 2021

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What Will the Next Generation of Broadcasters and CTV Platforms Look Like?

2 03, 2021

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Roku Acquires Nielsen’s Advanced Video Advertising Unit