Measurement

31 01, 2023

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BARB Launches Viewing Data API, Suggests YouTube Measurement

31 01, 2023

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Why Ozone is Pushing Attention Metrics Out to All its Advertisers

30 01, 2023

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Netflix on BARB: What We’ve Learnt

27 01, 2023

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The WIR: Salto Shuts Down, IAB Tech Lab Launches Decarbonisation Initiative, and Disney+ Reveals Targeting Plans

24 01, 2023

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Data Clean Room Costs Pose Barriers to Implementation in IAB Survey

20 01, 2023

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The WIR: Netflix’s Ad Strategy Begins Paying Off, Human Securities Uncovers a Massive Ad Fraud Operation, and Google and Magnite Announce Layoffs

18 01, 2023

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Programmatic Advertising’s “Unknown Delta” Drops to Three Percent in Second ISBA/PwC Study

16 01, 2023

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Counting the Facts: Why Financial and Numerical Literacy is Increasingly Important for Advertisers

6 01, 2023

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THE WIR: Roku to Produce Own Smart TVs, YouTube Scores NFL Rights, and Twitter Reverses Ban on Political Ads

5 01, 2023

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Nielsen ONE Gets Launch Date as Ratings Giant Seeks to Reclaim its Throne

16 12, 2022

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The WIR: Netflix Reportedly Struggles to Fill Ad Commitments, UK Publishers see 2.7 Percent Digital Revenue Growth in Q3, and Amplified Intelligence Acquires AttentvAds