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Gaming

Gaming

Tim Cross 04 May, 2021

4 05, 2021

Gaming Budgets Could Skyrocket if Games Can Close the Loop on Attribution

8 04, 2021

Agencies Are Betting Big on In-Game Advertising

11 03, 2021

In-Game Ads are Just the Beginning of a Much Bigger Opportunity in Gaming

26 02, 2021

The WIR: Digital Turbine Buys AdColony for $400 Million, SevenOne Media Adopts NBCU’s CFlight Measurement Standard, and AT&T Offloads DirecTV

23 02, 2021

Why Hardcore and Hyper Casual Games Will Win in the Post-IDFA World

16 02, 2021

How are In-Game Ads Being Measured Today?

17 11, 2020

We’re Unlikely to See Cloud-Streamed Playable Ads for AAA Games Anytime Soon

26 10, 2020

Facebook Announces Cloud Gaming Product and Sets its Sights on AAA Titles

13 08, 2020

Why Facebook Is Worried About Apple’s IDFA Changes

10 07, 2020

The WIR: Facebook Capitalises on TikTok Bans, UK’s Competition Watchdog Investigates Taboola-Outbrain Merger, and Trade Groups Claim Apple’s Privacy Moves aren’t GDPR Compliant

9 07, 2020

Convergence 2.0: Gaming and Video are More Entwined than Ever Before

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