Connected TV Apps

29 11, 2022

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FAST Services Can Match Social Media’s Ability to Tap into Niche Audiences

25 11, 2022

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The WIR: Video Ad Spend Predicted to Overtake Social, Police Raid Dentsu Offices Over Ongoing Olympics Scandal, and Lightbox Completes Seed Funding Round

15 11, 2022

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ProSieben Blends TikTok and TV with JoynMe App

14 11, 2022

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Broadcasters Need to Change BVOD’s Positioning

4 11, 2022

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The WIR: Channel 4 Privatisation Plans Set to be Shelved, RTL Revenues Up 18 Percent Despite TV Ad Struggles, and Job Cuts and Ad Campaign Pauses Hit Twitter

21 10, 2022

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The WIR: Channel 4 Launches New Digital-First Brand, Snapchat Signals Further Advertiser Pullback, and Uber Announces Video Ad Plans

18 10, 2022

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The Problem with Disney+’s and Netflix’s Advertising Plans

14 10, 2022

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The WIR: Netflix Announces Price and Measurement Partners for Ads, EU Prepares Major Antitrust Fine for Google, and Roku Unveils Smart Home Product Line

11 10, 2022

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UK CTV Ad Expenditure Reached Nearly £1 Billion Last Year, Dominated by BVOD and YouTube

30 09, 2022

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The WIR: Magna Forecasts Strong Growth in CTV Revenues, Sky Launches a Plug-In Version of Sky Glass, and Agencies Report Drop in Programmatic In-Housing

27 09, 2022

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Why ‘Content Object’ Signals Could be Key for Boosting CTV Investment