Brands

20 09, 2023

• 

Brands Are Failing Gen X on Social Media, Says Wavemaker

8 09, 2023

• 

The WIR: MRC Plans YouTube Audit, Writers Strike Hits WBD Earnings, and DMGT Teams Up with Qatari Backers for Telegraph Bid

4 08, 2023

• 

The WIR: Sky Media Introduces Search Behaviour Targeting, Meta Proposes Consent Changes for Targeted Ads, and WPP Downgrades its Full-Year Forecast

10 07, 2023

• 

Wavemaker is Seeing AI “Fundamentally Change Everything”

30 06, 2023

• 

The WIR: YouTube Tests Gaming, Brands Ask TikTok Creators to Make Video Ads, and Analysts Forecast Addressable TV Market to Reach $87 Billion by 2027

1 06, 2023

• 

CTV Spending Grows as Advertisers Face Pressure to Prove ROI

16 05, 2023

• 

Do Meta’s Brand Safety Controls Go Far Enough?

15 05, 2023

• 

Agencies Need to See YouTube as TV if They Want to Survive

3 05, 2023

• 

How the World’s Largest Brands are Planning Their Ad Budgets in 2023

26 04, 2023

• 

UK Video Spend Outpaced Display in 2022

24 04, 2023

• 

Marketers Are Moving Too Slowly on Sustainability, Says WFA