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Tim Cross-Kovoor 26 March, 2025

26 03, 2025

CTV’s Data Hurdles are More Perception Than Reality

20 03, 2025

ISBA Believes Better Advertiser-Agency Contracts Can Help Promote AI Adoption

18 03, 2025

Madison and Wall Lowers US Ad Forecast as Trump Policies Bite

31 01, 2025

The WIR: ITV Considers Studios Merger, Google Rolls Out MMM for All, and Channel 4 CEO Calls for Stronger Social Media Regulation

29 01, 2025

Starbucks Swaps Discounts for Brand-Building in Marketing Push

16 01, 2025

Buyers’ Enthusiasm for CTV Remains, but Measurement Must Step Up to Justify Investment

16 01, 2025

IPA Bellwether Shows Post-Autumn Optimism but Caution Around Media Spend

14 01, 2025

Trade Groups Bristle as ASA Warns Brand Campaigns May Be Hit by UK HFSS Ad Ban

13 01, 2025

“Overwhelmed with Leads”: How MFE Advertising’s Self-Serve Platform is Bringing In New Business

20 12, 2024

The WIR: Canal+ Makes “Tepid” Stock Market Debut, UK Publishers Call on Government to Protect Copyright, and Venu Sports Set for 2025 Trial

6 12, 2024

The WIR: MFE Seeks €3.4 Billion Loan for ProSieben Plans, IPG Acquires Intelligence Node, and Madison and Wall Forecasts Trump Impact on TV Advertising

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