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Ad Tech

Analysis

Tim Cross 04 April, 2024

4 04, 2024

What Publishers Can Learn from Broadcasters When it Comes to Data Collaboration

4 04, 2024

Can the Summer of Sport Revive the TV Market?

3 04, 2024

Why Brands Which Use Their Data Most Effectively Will Win with AI

26 03, 2024

TV Tunes in to Sustainable Advertising

11 03, 2024

New Adalytics Report Tells a Story of an Industry Still Hooked on MFA

7 03, 2024

How CTV Can Adopt Mobile-Style Performance Marketing

5 03, 2024

“Evolve or Die”: Vudoo Tells Publishers to Lean into Shoppable Video

28 02, 2024

Strength in Media, Mixed Fortunes in America: How the Big Four Agency Groups Performed in Q4

26 02, 2024

Google’s Privacy Sandbox Risks “Fragmenting the Internet” Says IAB Tech Lab

26 02, 2024

How Warner Bros. Discovery Turned a Profit in Streaming

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