Agency

26 01, 2024

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The WIR: Publicis Plans €300 Million AI Investment, Skydance Media Makes a Bid for Paramount, and Sky’s UK&I CEO Steps Down

22 01, 2024

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GroupM Launches Tool to Help Marketers Avoid AI Inefficiency

19 01, 2024

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The WIR: Twitch Terminates Publisher Partnerships, Condé Nast CEO Issues Warning Over AI, and YouTube Accused of Monetising Climate Change Denial

18 01, 2024

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Brands Invest in Video as Marketing Budgets Rise, but Ad Spend Set to Fall in Real Terms

12 01, 2024

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The WIR: Publishers Focus on Video, Disney Rolls Out Shoppable and Self-Serve Ad Tools, and Sports are a Major Driver of Streaming Sign-Ups

5 01, 2024

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The WIR: VideoAmp Lays Off 20 Percent of Staff, GroupM Launches Streaming Ad Format Initiative, and DPG Media Buys RTL Nederland

15 12, 2023

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The WIR: Vivendi Considers Spinning Off Havas, Channel 4 Unveils New Ad Formats, and Netflix Ad Sales to Reach $1 Billion Next Year

8 12, 2023

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The WIR: Government Creates £90 Million Hole in BBC Budget, IPG Seals First Look Deal with Amazon Prime Video Ads, and ANA Finds High Wastage in Programmatic

4 12, 2023

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Digital Video Fuels Recovery in Magna Ad Spend Forecast

1 12, 2023

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The WIR: Viaplay Outlines its Rescue Plan, Tubi Announces UK Launch, and the UK Government Intervenes in The Telegraph’s Sale

24 11, 2023

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The WIR: CFlight Set to Add Traded Audiences, CTV Publishers are Still Light on Programmatic Sales, and German PSBs See a Streaming Drop