Ad Tech

15 02, 2024

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Sustainability Remains a Priority, but Significant Progress is Still Lacking finds IAB Europe Report

12 02, 2024

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Disney Enables Emotion Targeting with ‘Disney’s Magic Words’

9 02, 2024

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The WIR: MFE Cleared to Take Control at ProSieben, UK Households Ditched SVOD in Q4, and IPG Expects Low Tech Spend to Continue

5 02, 2024

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Competition Concerns Remain a Roadblock for Google’s Cookie Timeline

2 02, 2024

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The WIR: Nielsen Sues VideoAmp, Publicis Agrees $350 Million Settlement in Opioid Case, and Canal+ Mounts $1.7 Billion Multichoice Bid

1 02, 2024

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Co-op Launches a Retail Media Network

26 01, 2024

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The WIR: Publicis Plans €300 Million AI Investment, Skydance Media Makes a Bid for Paramount, and Sky’s UK&I CEO Steps Down

22 01, 2024

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GroupM Launches Tool to Help Marketers Avoid AI Inefficiency

19 01, 2024

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The WIR: Twitch Terminates Publisher Partnerships, Condé Nast CEO Issues Warning Over AI, and YouTube Accused of Monetising Climate Change Denial

18 01, 2024

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LiveRamp Acquires Habu for $200 Million

18 01, 2024

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Brands Invest in Video as Marketing Budgets Rise, but Ad Spend Set to Fall in Real Terms