Ad Tech

30 08, 2024

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The WIR: The Trade Desk Reportedly Develops a TV OS, US Court Strikes Down Big Tech Liability Shield, and Gap Bumps Up Brand Spend

27 08, 2024

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Warner Bros. Discovery Launches New First-Party Data Offering

23 08, 2024

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The WIR: Amazon Launches a Self-Serve CTV Tool, GroupM Calls for Continued Sandbox Testing, and Netflix Announces Ad Tech Partnerships

22 08, 2024

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As M&A Heats Up, Are Tech Giants Cooling on Ad Tech?

19 08, 2024

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Adelaide Acquires Insights Business Rita Following $1.4 Million Seed Expansion

16 08, 2024

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The WIR: Dentsu says Simplification is Delivering Client Wins, Joyn Drives Growth for ProSieben, and iSpot Gets Backing from US JIC

14 08, 2024

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Creative IDs: Explained

9 08, 2024

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The WiR: X Brings Down Advertiser Initiative for Online Safety, Google and Meta Collude to Target Teens, Disney Commits $5 Billion to European Content

2 08, 2024

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The WIR: Snap Shares Takes a Dive, John Lewis Builds Retail Media Platform, and WBD Negotiates Max UK Launch

1 08, 2024

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Outbrain Targets CTV with $1 Billion Teads Acquisition

26 07, 2024

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The WIR: ITV Reports Ad Market Rebound, IPG Leans into Principal Media, and NBA Turns its Back on Warner Bros. Discovery