Ad Tech

2 08, 2024

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The WIR: Snap Shares Takes a Dive, John Lewis Builds Retail Media Platform, and WBD Negotiates Max UK Launch

1 08, 2024

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Outbrain Targets CTV with $1 Billion Teads Acquisition

26 07, 2024

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The WIR: ITV Reports Ad Market Rebound, IPG Leans into Principal Media, and NBA Turns its Back on Warner Bros. Discovery

23 07, 2024

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Will Google’s Cookie U-Turn Reshape Marketers’ Strategies?

19 07, 2024

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The WIR: Peter Naylor Departs Netflix as Ad Memberships Rise, UK Marketing Budgets Grow at Decade-High Rate, and WBD Considers Splitting its Business

12 07, 2024

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The WIR: Axel Springer Mulls a Break Up, TF1+ Positions Itself as an Aggregator, and Omnicom Launches ArtBotAI

9 07, 2024

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“If You Can’t Do Proper Media Planning, You Shouldn’t be Using AI”

8 07, 2024

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How Contextual Targeting Can Reduce Waste on YouTube

5 07, 2024

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The WIR: Skydance Nears Paramount Deal, Meta Faces Fine for Consent or Pay Model, and Trade Groups Call for Action from Labour Government

28 06, 2024

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The WIR: FIFA+ Seeks $2 Billion Funding, GroupM Signs Major Retail Media Deal with Tesco, and UN Calls on Tech to Move Away from Programmatic

21 06, 2024

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The WIR: News Avoidance on the Rise, Disney Announces Data Matching Tool, and Havas Commits €400 Million to AI