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Analysis

Aaliyaan 31 July, 2020 

Analysis2025-06-24T11:57:26+01:00

Analysis

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Behind the Screens by Samsung Ads

“Behind the Screens,” is an annual comprehensive analysis of evolving TV viewership and changing audience behaviours from Samsung Ads. As the largest first-party data set of Smart TV users across the EU5, the report takes centre stage in the evolving CTV conversation.

In this edition, Samsung have introduced an additional layer of Samsung mobile data, providing an even broader multiscreen perspective on the rapid changes in media consumption.

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Behind the Screens by Samsung Ads

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