Innovators Will Win in a Privacy First World

Privacy regulations and browser restrictions on cookie targeting certainly pose challenges for the industry, but these challenges will help spur innovation says Kelly Jacobson Collins, product compliance director at Unruly. Comparing privacy regulation to the introduction of seat belt laws for the automotive industry, Jacobson Collins says companies which innovate around these restrictions will thrive. In this interview, Jacobson Collins also discusses the impact of GDPR, as well as other upcoming privacy laws from the EU and US. Filmed at New Video Frontiers 2019 in London.