Many TV Advertisers Still aren’t Integrating TV and Digital Activity

While we’ve been talking about integrating TV and online campaigns for many years now, it seems that many agencies and advertisers are still failing to properly link TV activity with their online activity. Perhaps unsurprisingly, that’s the view of Dr Andreas Schroeter, co-founder and COO at WyWy, a company that specialises in synching TV advertising with online ads. However, Schroeter points out that advertisers are sometimes getting the even the most basic elements of campaigns wrong, forgetting event to update their websites.