Last week saw the announcements of two fresh content partnerships between international streaming services and European domestic broadcasters, the latest additions to a frantic period of dealmaking since TF1 and Netflix kicked off the trend in the summer of 2025.
Netflix was again involved in one of these deals, partnering with Spanish broadcaster Atresmedia to bring a selection of Atresmedia’s daily programming onto its own platform. Meanwhile, Disney+ announced a new agreement with French broadcaster M6, which will see a selection of M6’s shows appear on Disney+ before they air on M6’s linear channels.
The logic behind these deals remains consistent: providing the international streaming giants with a fresh boost of local content, while helping domestic broadcasters extend the reach of their IP to audiences they might not otherwise connect with. As our chart tracking these partnerships shows, it’s an idea that a lot of Europe’s broadcasters are buying into:
Looking across these deals over the past fifteen months, a few trends jump out:
Disney+ is the most deal-hungry
The first three of these types of deals came from the three largest global SVOD services: Netflix, Prime Video, and Disney+. It looked at the time like all three were equally hungry to rack up new partnerships.
That’s not proven to be the case so far. Disney+ has been the most active, unveiling eight content partnerships across markets since last summer. Prime Video meanwhile has signed four deals, and hasn’t announced any new partnerships since last October. Netflix, the first to market with this kind of agreement, has just three. And it’s worth noting that the most recent two are much more limited in scale than its initial deal with TF1.
It’s interesting to see, too, that a lot of this dealmaking so far has been concentrated in France and Spain. Of the 16 deals tracked by VideoWeek, ten are based in those two markets. That means there’s plenty of room for more activity in major markets including the UK, Germany, Italy, and the Nordics.
Exclusivity is optional
The first three deals also involved three different European broadcasters: TF1, France TV, and ITV. This raised the prospect of a series of bilateral agreements emerging across markets, with each international SVOD service choosing one local broadcaster to pair with.
That’s turned out not to be the case. We’ve seen SVOD services partnering with multiple broadcasters in the same country, and individual broadcasters teaming up with different international streamers. This is most evident in Spain, where Netflix and Disney+ have individually struck deals with both RTVE and Atresmedia. RTVE also has a further partnership with Prime Video.
No signs of a blueprint yet
The exact nature of these arrangements has been varied, and we’ve not seen any of the SVOD giants settle on one blueprint.
The earlier all-encompassing deals, which brought the entirety of a European broadcaster’s streaming offering onto an SVOD service, have become less common. More recent partnerships have typically focussed on a curated selection of content, rather than a broadcaster’s entire catalogue. And the Disney+/ITV model, which saw a two-way exchange of content, is yet to be repeated.
But even within the more restrained recent deals, there’s plenty of variation. Some solely cover on archive content, while others specifically target daily programming. And some see new episodes brought onto the SVOD service shortly after they air on linear channels, while others give the international streamer early access to new episodes.
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