In this week’s Week in Charts, Greg Peters on Netflix’s live strategy, IVT threatens digital budgets, and war hits Publicis’ Middle East revenues.
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Charts of the Week
Three-Quarters of Marketers Lose Over Five Percent of Monthly Digital Budget to IVT
Three-quarters of marketers estimate that they lose more than five percent of their monthly performance/digital budget to invalid traffic (IVT), according to a survey from Lunio. The report noted that the consequences of IVT “extend beyond media efficiency.” Respondents also flagged the risk of wasting sales team effort on bot-generated leads and corrupted CRM data.
Publicis Sees Revenue Growth in All Regions Except Middle East
Publicis net revenues reached €3.77 billion in Q2 2026, according to the holdco’s earnings report last week, with year-on-year organic growth recorded in every region except for Middle East & Africa (-8.3 percent) due to war in the Middle East. Publicis saw its highest growth in Latin America (+11 percent), driven by the group’s Connected Media and Intelligent Creativity units.
Reels Close in on Stories as Leading Source of Instagram Ad Impressions
Reels ads made up more than one-third of Instagram ad impressions in Q2 2026, according to the latest data from Tinuiti, as the vertical video format closes in on Stories (39 percent of impressions) as the dominant inventory source on the social media app. Feed placements are also continuing to lose share, while Explore placements were phased out back in January 2026.
Latin American Consumers Are Most Receptive to Shoppable Ads
Consumers in Latin America are most likely to buy products from shoppable ads in streaming content, according to research from DoubleVerify, with 56 percent of respondents in the region either very or somewhat likely to make such purchases. Meanwhile, viewers in EMEA and North America were the least receptive, each with 38 percent likely to purchase using shoppable ads.
The Week in Stocks
Agencies
Stagwell’s share price is down more than five percent ahead of the agency network’s half-year results next week.
TV
Shares in Paramount have fallen 10 percent amid challenges to its proposed $110 billion acquisition of Warner Bros Discovery, which has now been temporarily blocked by a US judge.
Publishers
Future’s stock price fell by around 4 percent last week, after climbing 9 percent the week before.
Ad Tech
Nexxen is the only ad tech stock on our list to rise over the past week, and its share price has increased by 60 percent over the last six months.
Tech
Apple stock reached an all-time high on Friday, as analysts predict an AI comeback driven by new infrastructure and regulatory approvals in China.
