For years, broadcasters have been largely content to drive audiences to social platforms for interaction and engagement. But that relationship is changing thanks to a mix of shifting consumer sentiment and regulation says Tim Rudder, Co-Founder of UpTalkTV. Now, Rudder says there’s a massive opportunity for TV businesses to create their own in-house interactive experiences.
In this interview, Rudder discusses what the next generation of multi-screening user experiences look like in practice, and what the commercial benefits look like for broadcasters. Filmed in Cannes.
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