European broadcasters absolutely can compete with the tech giants says Dirk von Borstel, Managing Director at Virtual Minds, but it’s important they choose the right battleground. If they try to compete on Silicon Valley’s home turf — for example in terms of money, unique users, or the way media is measured — they’ll be fighting an uphill battle.
Instead, they should play to their own strengths, such as their local knowledge. As von Borstel puts it, “big tech is everywhere, and everywhere is nowhere”. Filmed in Cannes.
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