Mastercard is still using a lot of TV in its marketing mix, according to Rustom Dastoor, the company’s Executive Vice President, Head of Marketing and Communications for the Americas. However, the way the brand approaches TV is changing. Rather than buying 30-second ad spots, Mastercard is using TV “as a bridge towards social media.”
In this interview, Dastoor explores the convergence of TV and social media, Mastercard’s 30-year partnership with McCann Worldgroup, and the brand’s relationship with tech companies. Filmed in Cannes.
Follow VideoWeek on LinkedIn.
