In the modern advertising world, two things are really crucial according to TiVo Ads President Matt Milne: having an engaged platform where you actually meet with audiences, and data. And as audiences continue to fragment across different screens, being able to attract viewers in different contexts can be an advantage for a media company.
That’s part of the reason TiVo sees an opportunity in the connected car, which it sees as a third room. In this interview, Milne discusses the in-car opportunity, TiVo’s approach to tackling fragmentation, and his views on what’s really valuable from an advertising perspective in the AI age. Filmed at Cannes.
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