When weighing up the impact of AI on the advertising industry, many see a significant opportunity to automate manual process in order to free up human workers for deeper, more strategic task. Ad tech business Swivel launched in the US applying that logic to sell-side ad operations and ad sales, creating tools to handle manual tasks like configuring campaigns, responding to RFPs, and optimising RPFs in-flight. Now, the company is seeking to solve those same issues for publishers in Europe.
In this interview Ayelet Palmore, Senior Director of Marketing at Swivel, discusses Swivel’s business thesis, the opportunity the company sees in Europe, and the Swivel’s optimism for agentic trading. Filmed in Cannes.
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