Agentic AI is changing how agencies plan, buy, activate and optimise media, as well as collapsing the consumer journey. But Slavi Samardzija, Global Chair of Media & Commerce at Stagwell, says this transformation is not just about buying more media, but becoming more precise.
“It’s not about scale anymore,” he says. “The future will belong to those that can sense faster, decide smarter, and combine precision and creativity to drive that level of innovation.”
In this interview, Samardzija also explains Stagwell’s new agentic media operating system, The Media Machine. Filmed at Sport Beach in Cannes.
Follow VideoWeek on LinkedIn.
