This year in Cannes, independent agency PMG took over the Miramar Beach location previously occupied by WPP, running an AI & Tech Sandbox throughout the week. PMG has always described itself as a platform company with tech and AI at its core, and as other agencies pivot towards becoming tech platforms, the speed of evolution is critical.
In this interview, Josh Krichefski, President EMEA at PMG, discusses what the move to the beach means for indies at Cannes, how PMG remains differentiated during this period of transition, and the challenges for holding companies making that pivot. Filmed in Cannes.
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