Video hosting service Dailymotion operates across CTV, OLV and social, giving its ads business “enormous amounts of data” from past campaigns and users consuming videos across its ecosystem, says Eddie Boyle, VP Sales UK at Dailymotion Advertising.
“Once a campaign has run, we can then take the insights from that past campaign, and we can then start to model that out to future campaigns,” he explains. “So we’re not just building on one campaign, we’re building on the lifetime of a brand.”
In this interview, Boyle discusses the evolution of data strategies, the targeting opportunities for advertisers, and where Dailymotion would like to see further progress. Filmed at New Video Frontiers in London.
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