In this live episode of the VideoWeek podcast, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Justin Sampson, outgoing Chief Executive of Barb, for an exclusive exit interview.
Recorded in front of a live audience at New Video Frontiers, Sampson reflects on his 14 years at the helm of the UK’s TV measurement JIC, including:
– His achievements and regrets at Barb
– Innovations at the JIC over the past decade
– The political nature of the role
– The terminology he finds unhelpful
– The rise of outcomes measurement and the resurgence of MMM
– Barb’s relationship with ISBA’s cross-media measurement initiative Origin
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