“Media Needs to Turn Down Toxic and Turn Up Trust”

Tim Cross-Kovoor 06 May, 2026

There’s a wake-up call happening in the media industry at the moment around the importance of trust and truth says Rak Patel, Chief Commercial Officer at Channel 4. And Channel 4’s recent documentary Molly vs The Machines provides a clear message that it’s time for the media industry to “turn down toxic, and turn up trust”.

In this interview, Patel also discusses the collaboration and innovation he’s seeing in the TV world. Filmed at New Video Frontiers 2026 in London.

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Tim Cross-Kovoor2026-05-06T10:32:06+01:00

About the Author: Tim Cross-Kovoor

Tim Cross-Kovoor is Assistant Editor at VideoWeek.

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