Buyers nowadays are taking a close look at what’s included when they’re buying streaming TV inventory programmatically, says Sarah Botherway, Senior Director, Marketplace Operations, Index Exchange. Increasingly, they’re looking for inventory which is enriched with the right signals, and they want more transparency around what supply is being packaged by premium media owners in CTV deals.
In this interview, Botherway discusses the role of curation in CTV, and where she’s seeing innovation in the CTV space. Filmed at New Video Frontiers 2026 in London.
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