FreeWheel’s recent ‘Voice of the Viewer’ report found that around eighty percent of consumers are satisfied with their overall streaming experience. And advertising is part of the reason why — alongside the choice and availability of streaming content, value for money was cited as a key strength of streaming, with ad-supported tiers helping to keep streaming costs down.
But the report also highlighted areas where the ad experience can get even better, says Emmanuel Josserand, Senior Director Brand, Agency, and Industry Relations at Comcast Advertising. In this interview, Josserand discusses viewers’ main complaints when it comes to the streaming ad experience, and how technology can help address these issues. Filmed at New Video Frontiers 2026 in London.
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