We’re excited today to launch the first edition of the Video & TV Advertising Buyer’s Guide. You can download your free copy here.
The proliferation of video over the past ten years has opened up a world of opportunities for advertisers, but also introduced a whole host of new challenges.
Understanding where and how to reach an audience has become much more complicated. Automated processes can simplify this task, but that raises new risks around placement: where once a marketer would turn on their TV to check their campaign was running as planned, now they receive screenshots of their ads appearing next to unsavoury content on social platforms. And figuring out what’s really driving results, from always-on campaigns being pushed out across a multitude of channels, is trickier than ever.
That’s why we’re launching the Video and TV Buyer’s Guide. Our aim is that this guide will help bring some clarity to the rapidly evolving video landscape, and help those of you working on the buy-side navigate the issues we cover.
What’s inside?
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- Landscape maps for video and TV advertising in Europe
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- Case studies from Mars Snacking and EDF
- Case studies from Mars Snacking and EDF
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- Insights from agency planning chiefs
- Insights from agency planning chiefs
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- Articles on TV and video transparency and brand safety
- Articles on TV and video transparency and brand safety
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- Approaches to total video and convergent TV
- Approaches to total video and convergent TV
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- Guides to measurement and identity in TV and video
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- Best practices for buyers
- Analysis of performance TV‘s growth
- Best practices for buyers
You can download your free copy here.
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