In this week’s Week in Charts, Tubi integrates AI into streaming service, global streaming subscription revenues to top $200 billion by 2030, and OpenAI forecasts $100 billion in ad revenues.
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Global Streaming Subscription Revenues to Top $200 Billion by 2030
Global subscription revenue for streaming services is expected to grow by 29 percent over the next five years, according to forecasts from Ampere Analysis, reaching $202 billion by 2030. “As adoption of ad tiers grows and platforms expand their ad loads, advertising is expected to become an increasingly important revenue stream, adding a further $42 billion in annual revenue by 2030,” said Lauren Liversedge, Senior Analyst at Ampere.
OpenAI Forecasts $100 Billion in Ad Revenue in Five Years
OpenAI has strong ambitions for its new ads business, forecasting $2.5 billion in ad revenue this year and $100 billion by 2030, as reported by Axios. The forecasts come as the AI firm plans an initial public offering (IPO), while critics (including rival business Anthropic) argue that the introduction of ads could compromise results in AI chatbots.
Younger Consumers Find Out About New TV Shows and Films on Social Media
Recommendations from friends and family remain the most common way for UK consumers to find out about new TV shows and films, according to research from YouGov, while younger adults also discover content through social media. Among those aged 16-24, 25 percent said they find out about new releases through recommendations from influencers and content creators, while 51 percent of older users (55+) discover new releases through TV or online ads.
Less Than Half of UK Viewers Plan to Watch World Cup on Linear TV
Twenty-two percent of UK viewers plan to watch the World Cup via streaming apps this year, according to research from Nexxen, up from 17 percent in 2022. The study found that two-thirds of viewers watched the 2022 World Cup on linear TV, but less than half are planning to use linear TV to watch the tournament this time. Meanwhile 24 percent are planning to use a combination of streaming apps and linear TV, up from 10 percent in 2022.
The Week in Stocks
Agencies
S4 Capital’s share price jumped another 27 percent last week, following a trading update that forecast margin gains for the marketing and technology services firm.
TV
Shares in Paramount Skydance spiked 9 percent after reports suggested the company was in talks to secure $24 billion in equity commitments from three Gulf sovereign-wealth funds to support its takeover of Warner Bros. Discovery (WBD).
Publishers
Ströer’s stock price is up by 14 percent following reports that investment firms I Squared Capital and Blackstone are planning a bid for the German media group’s core advertising business.
Ad Tech
Viant’s share price took an 11 percent hit amid broader declines in software stocks, and has fallen almost 20 percent over the last month.
Tech
Shares in Amazon jumped more than 12 percent at the news of a ceasefire between the US and Iran, reportedly allowing shipping through the Strait of Hormuz to resume.
