In this episode of the VideoWeek podcast, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Rhys McLachlan, Director of Advanced Advertising at ITV.
They discuss ITV’s programmatic approach and innovation at the UK broadcaster, alongside other topics including:
– Fraud and waste in the programmatic ecosystem
– The “enshittification” of social media
– Sky’s potential acquisition of ITV’s M&E business
– Collaboration among UK broadcasters
– ITV’s latest ad formats and contextual targeting capabilities
– The need for open and honest debate in the industry
You can subscribe to the VideoWeek podcast in your podcast reader of choice, including Apple Podcasts, Spotify, Google Podcasts and pretty much every other podcast reader, or you can simply listen below.
Follow VideoWeek on LinkedIn.
