In this episode of the VideoWeek podcast, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Lori Goode, Chief Marketing Officer at Index Exchange.
They dig into the role of the ad tech CMO, Index’s own marketing strategy, and the challenges Lori faced going into the business, alongside other topics including:
– The state of the European media market
– Index’s commitment to the sell-side
– Margin compression in ad tech
– TV’s cost vs effectiveness
– The mid- to long-tail of CTV
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