Younger audiences have grown up with different TV experiences to older generations, says Dan Black, Head of CTV UK at Teads, making them more receptive to using video platforms to engage with ads. This opens up opportunities for QR codes in creative, which not only allow consumers to engage with brands, but also drives brand awareness by appearing on the big screen.
In this interview, Black discusses innovation in the CTV space, and how brands are going to use the channel in future. Filmed at VideoWeek Roadmap 2025.
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