There’s been a concerted effort from many on the buy-side over the past few years to simplify their supply chains. But that’s not a sign of an industry in decline says Emma Newman, EMEA CRO at PubMatic, rather, it’s a symptom of a maturing industry. And it’s actually an area where supply-side platforms like PubMatic play a major role, launching new products to help create simpler and more transparent paths between buyers and sellers.
In this interview, Newman discusses how the conversation around supply chain simplification is evolving, and outlines why it’s important that all parts of the industry lean in, and are fully transparent about what they’re trying to achieve. Filmed at TV Rise 2025 in Lisbon.
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