DailyMotion is seeing a big push from advertisers into measuring branding outcomes at the moment says Eddie Boyle, VP of Sales UK at DailyMotion. More than ever, brands want to know their branding dollars are working hard, so need to be sure a seller is going to be able to deliver in order to be confident in investing.
In this interview, Boyle explains how DailyMotion is working to prove branding outcomes to advertisers, and also discusses DailyMotion’s CTV and AI offerings. Filmed at VideoWeek Roadmap in London.
Follow VideoWeek on LinkedIn.
