AI has a lot of promise around simplifying a complex and fragmented ecosystem says Thomas Servatius, Co-CEO of smartclip Europe. But that was the original promise of programmatic trading too — a promise which hasn’t really be fulfilled. And if the media industry gets the rollout of AI wrong, it risks creating even more asymmetry in the market than we already see.
In this interview, Servatius outlines three rules for media and advertising companies to ensure that AI helps create a better industry, rather than a more imbalanced one. Filmed at VideoWeek Roadmap in London.
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