In this week’s Week in Charts, Criteo’s CEO on the next wave of agentic commerce, the IPA’s best media owners to work with, and the UK’s trust in TV news.
To have Week in Charts delivered to your inbox, you can sign up to the newsletter here.
Quote of the Week
Number of the Week
Charts of the Week
Quality of Ad Experience Drives Ad Spend on Streaming TV in UK, Germany and Italy
A new survey of advertisers and agencies from Comcast Advertising and Longterm Colab has revealed regional differences in the factors driving ad investments in streaming TV. In the UK, Germany and Italy, the quality of the ad experience was cited as the primary driver of advertiser spending on streaming services, whereas in France the availability of interactive ad formats came out on top, and in Spain the primary driver was audience reach.
Mail Metro Media and Reddit Among Best Media Owners to Work With in IPA Survey
Mail Metro Media, Reach and Channel Four were voted the best cross-over media owners to work with in the latest IPA Digital Media Owners survey, with 80 percent of respondents reporting an overall positive experience. Meanwhile Reddit, TikTok and Pinterest were voted the best online pure play media owners to work with, all scoring at least 75 percent positive ratings.
UK Consumers Trust TV for News and Distrust Social Media Finds Ipsos
TV is the most trusted media channel for news information among UK consumers, according to research from Ipsos in partnership with JOE media, with 75 percent of respondents trusting TV news. Social media was the least trusted channel, with 62 percent expressing distrust in social media as a news source.
“Social media and digital platforms have become the primary ways that young people consume news, which reflects broader societal changes in the way we communicate and seek out information,” said Richie Jones, Chief Client Officer at Ipsos in the UK. “While it’s positive that young men are engaging with content that aligns with their interests, the ongoing issues of trust and misinformation highlight critical challenges for our society.”
US Generates More Than Half Global SVOD Consumer Revenues Says Omdia
The US contributes 39 percent of all M&E consumer revenues in 2025, according to Omdia. The data shows the US generates the majority of FAST revenues (80 percent), CTV ad revenues (70 percent) and SVOD revenues (53 percent). But its share of global cinema revenues is lower at 24 percent, and the US contributes just 20 percent of gaming revenues globally.
The Week in Stocks
Agencies
Shares in S4 Capital sank on Monday after the marketing and technology services firm lowered its full-year guidance, owing to “lower project-based revenue, continued client caution and a slower ramp up of our new business wins than expected.”
TV
Canal+’s share price jumped on Thursday after the French pay-TV company announced the renewal of its exclusive rights to UEFA club competitions in France.
Publishers
Reach’s stock price rose by 9 percent this week, but is still down by 2 percent in the last month.
Ad Tech
Ad tech stocks took a dive over the past week, with the notable exception of sell-side advertising business Magnite, whose share price jumped on the announcement of its ‘Live Scheduler’ solution for media owners looking to sell ads around live events.
Tech
Google stock soared last week when the tech giant launched the latest version of its AI model Gemini, winning praise from rivals in the AI space.
