Getting long-form journalism in front of a wider audience is a challenge in the AI era, says The Independent CRO Andy Morley. To address that need, the news brand has created a product called Bulletin, an AI solution that summarises longer-form content to provide “serious news for seriously busy people.”
In this interview, Morley discusses the risks that “AI slop” pose to the information ecosystem, the company’s relationship with Big Tech providers, and how the publisher aims to keep the human element at the heart of its AI strategy. Filmed at VideoWeek Roadmap 2025.
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