We’ve spoken for years about how CTV has at times not really had a true home in agency structures, not quite sitting neatly in standard TV or digital teams. Now however, we’re seeing linear and digital teams come together, meaning there’s a suite of buyers who really understand the CTV opportunity, and how to get the most out of it says Cadi Jones, SVP Europe at Index Exchange.
In this interview, Jones discusses the changes she’s seeing on the sell-side as well as the buy-side, and explains why she’s excited about IAB Tech Lab’s LEAP initiative. Filmed at TV Rise 2025 in Lisbon.
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